Difference between revisions of "Magdas hotel crowdfunding"

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<br> <br> [[File:magdas_hotel_logo.png|left|200px]]
 
<br> <br> [[File:magdas_hotel_logo.png|left|200px]]
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<br> <br> <br> <br> <br> Magdas Hotel is a social business hotel based on cooperation, existing resources and a social vision. Refugees, volunteers and professionals of the hotel business transform a former rest home, situated at the Wiener Prater, to a grand budget hotel.  
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<br> <br> <br> <br> <br> [http://www.crowdsociety.shoutwiki.com/wiki/Facts_about_Magdas_hotel Magdas hotel] is a social business hotel based on cooperation, existing resources and a social vision. Refugees, volunteers and professionals of the hotel business transform a former rest home, situated at the Wiener Prater, to a grand budget hotel.  
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The idea of the hotel deals with the topic of integration and enables the chance for multicultural encounter between people.  
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The idea of the hotel deals with the topic of integration and enables the chance for multicultural encounter between people.
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== '''About Magdas hotel''' ==
 
== '''About Magdas hotel''' ==
  
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With 80 rooms, a garden, café, lounge, artists-in-residence and a library a cultural meeting place is offered. Refugees from Afghanistan, Syria, Somalia, Iraq and other crisis regions live and work in the hotel and get together with traveling salespeople, families, city and culture enthusiasts from all over the world. A social business that connects people and creates chances and therefore a lively space which is ideal for encounters.  
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The hotel is an innovative project that connects people and creates chances. Refugees from different nations are integrated into the hotels operations and work together with volunteers and professionals from the hotel industry with different cultural, social and professional background.  
  
 
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The integration of refugees from different nations into the hotels operations results, on the one hand, from their lacking chances on the Austrian labour market and on the other hand, because there is a huge amount of refugees with disregarded talents and qualifications, which strengthen the hotel with their cultural background and allow the hotel to have a independent position on the hotel market. The project was finalist in the European Social Innovation Competition in 2013 and should be established in other european cities if it is implemented successfully.
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The hotel offers 80 rooms, a garden, café, lounge, artists-in-residence, a library and a great variety of services and features. Refugees from Afghanistan, Syria, Somalia, Iraq and other crisis regions live and work in the hotel and get together with traveling salespeople, families, city and culture enthusiasts from all over the world.  
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There people are not questioning: „Where does someone come from? Where does one go?“, they just do everything together and therefore integration works. In Lower Austria there is, for example, a tandem project: Here a Austrian citizen and asylum seeker form a tandem, that got to the movies and cook together, jointly learn each others language etc.
 
  
 
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[[File:Magdas_PIKTOS-history.jpg |400px ]]
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<div>[[File:start pikto.jpg |800px ]]</div>
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<div>[[File:start_index.jpg |650px ]]</div>
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<div>[[File:derfritz.at_2.jpg|400px|right|copyright//derfritz]]</div>
 
== '''Types of crowdfunding''' ==
 
== '''Types of crowdfunding''' ==
  
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[[File:derfritz.at_2.jpg|right|400px]]
 
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The project is planned and implemented by the Caritas Service GmbH, which is a subsidiary company of the austrian aid organisation Caritas. Supplementary to a given budget, which was provided by the Caritas itself, two types of crowdfunding were applied to realize Magdas hotel:
 
  
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financial-based crowdfunding: a project or business is funded by raising monetary contributions from a large number of people, who support the idea, usually on a platform on the internet.
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The project is planned and implemented by the Caritas Services GmbH which is a subsidiary company of the Austrian aid organization “Caritas”. Supplementary to a given budget, which was provided by the Caritas itself, two types of crowdfunding were applied to realize Magdas Hotel:
  
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product-based crowdfunding: people contribute to the project with donations in kind, like furniture or unused materials.
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'''financial-based-crowdfunding''': a project or business is funded by raising monetary contribution from a large number of people who support the idea; usually by using a platform on the internet
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<br>
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'''product-based-crowdfunding''': people contribute to the project by providing furniture or other equipment
  
  
 
=== Financial-based-crowdfunding ===
 
=== Financial-based-crowdfunding ===
  
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The Caritas provided a budget of € 1.500.000,- to finance the main modification costs of the hotel.
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This type of crowdfunding was a basic and important instrument in financing the hotel project.
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The idea to raise money via crowdfunding came from Clemens Foschi, the leader of Caritas Service GmbH. The goal is to collect 50.000 euro through monetary contributions via the austrian crowdfunding platform www.crowdfunding.at. This money is not included in the project budget, so it is used for the finishing and further investments, e.g. curtains, pillows or other hotel inventory.
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It enlarged public perception and enabled direct encounter with supporters.
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The Caritas provided a budget of € 1.500.000 to finance the main modification costs of the hotel. As the BAWAG PSK Bank was looking for innovative and exciting projects, it launched the crowdfunding platform [https://www.crowdfunding.at/project/magdas-hotel www.crowdfunding.at] which led them to the project Magdas Hotel.
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The following “gifts” are received when supporting the Magdas Hotel on a financial basis:
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Finally the BAWAG and Caritas defined € 25.000,- as a reasonable and reachable aim to finance the completion, e.g. curtains, bedding and other hotel inventory and further investments of five rooms via monetary contributions.  These € 25.000 serve as a financial relief and are not included in the project budget (€ 1.500.000).
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For € 20,- you get a postcard and “sweet dreams” from the hotel. When donating € 100,- you'll be sleeping in a double bedroom. For € 1.000,- you receive 10 double bedroom vouchers with breakfast and for € 3.000,- forty vouchers for a double room inclusive breakfast and will be mentioned by name or logo in the foyer.
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The following rewards are given for supporting Magdas Hotel financially:
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*For € 20,- you receive a postcard and “sweet dreams” from the hotel.
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*When donating € 100,- you can sleep in a double bedroom.
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*For € 1.000,- you receive 10 double bedroom vouchers with breakfast and  
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*For € 3.000,- you get forty vouchers for a double room inclusive breakfast and you are mentioned by name or logo in the foyer.
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On the 9th of December 2014, the 25.000 € for furnishing the five rooms was achieved. For more money via crowdfunding, Magdas Hotel started another appeal – this time by a German crowdfunding website [https://www.startnext.de/magdashotel startnext.de] startnext.de
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At this website you can see what you receive for your donation:
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*for 10 € you get a “nice postcard”
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*for 45 € you get a “Magdas’ T-Shirt”
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*for 100 € you can spend one night at the hotel
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*for 250 € you get a double bedroom for one night
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*for 500 € you can have “a good night's rest” and you receive your breakfast at your bed
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*for 1000 € they buy a coffee machine (you can drink as much coffee as you want) and you get a hotel room for two nights
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*for 5000 € you receive a 7 nights’ residence. You also get breakfast at your bed, a t-shirt and you can also have breakfast with one of the project indicators. Furthermore your name or logo will be mentioned in the foyer.
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Precisely they want to buy with the crowdfunded money:
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*197 beds and mattresses
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*394 pillows and blankets
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*197 upcycling tables, 394 upcycling chairs and other furniture for the rooms
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*300 place settings inclusive cutlery, plates, cups etc.
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*Stable napkins, tablets etc.
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*stuff for the kitchen: supper cans, kitchen knives, mixing machines etc.
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*furniture for the seminar room
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*coffee machines
 
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<div>[[File:derfritz.at_1.jpg|right|400px]]</div>
 
=== Product-based-crowdfunding ===
 
=== Product-based-crowdfunding ===
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[[File:derfritz.at_1.jpg|right|400px]]
 
  
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At the beginning of the project the architectural office AWG (AllesWirdGut) included mainly firms in the process with whom they had already built bigger projects successfully in the past. At first the magDAS was not that well known by the public, an so it was rather hard to get donations of any kind, but with increasing public relations more and more firms called the Austrian architectural office AWG and offered them their help in form of cheaper products or even for free (those where mainly from overproduction or inventory).  
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At the beginning of the project the architectural office [http://www.alleswirdgut.cc/de/startseite/ AWG] (AllesWirdGut) included mainly firms in the process with whom they had already built bigger projects successfully in the past. At first Magdas hotel was not that well known by the public and so it was rather hard to get donations of any kind, but with increasing public relations more and more firms called the Austrian architectural office AWG and offered them their help in form of cheaper products or even for free (those where mainly from overproduction or inventory).
  
  
 
== '''Types of crowdsourcing''' ==
 
== '''Types of crowdsourcing''' ==
  
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Another blindtext paragraph with an external Lint to the german Wikipedia article about BildwissenschaftThe Project is online since....Praesent rhoncus eu mi id faucibus. Sed convallis ex sed nunc volutpat, sit amet congue lectus viverra. <br>Sed id lobortis magna. Vivamus non faucibus dui. Maecenas et sodales enim. Praesent massa nisi, aliquam sit amet libero at, tempus malesuada odio. Sed gravida dictum euismod.The Project is online since....Praesent rhoncus eu mi id faucibus. Sed convallis ex sed nunc volutpat, sit amet congue lectus viverra. Sed id lobortis magna. Vivamus non faucibus dui.  
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Crowdsourcing is another type of crowdfunding – but without receiving or getting/donating money, but with help for example by work, furniture, items, ideas etc. It's a non money based form of helping a project to receive their ambitions.  
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Many people, firms etc. get together and offer what they have to give and do not need for themselves any more.  
  
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The following two types of crowdsourcing were implemented:
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'''art-based-crowdsourcing''': collaboration with artists or art schools who support a specific project with their artwork
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'''work-based-crowdsourcing''': voluntary non-financial assistance of workforce
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=== Art-based-crowdsourcing ===
 
=== Art-based-crowdsourcing ===
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<div>[[File:Lisa_Maria_Leutner_2_BW.jpg|right|400px]]</div>
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COMPETITION FACADE MAGDAS HOTEL
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Redesigning Josef Macho House/ magdas grand hotel
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Deadline: 16.06.2014, 9.00 a.m.
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„The competition for redesigning the facade of the „Josef Macho House/ Magdas grand hotel“ was developed especially for students and alumni (diploma not older than three years) of the Academy of Fine Arts Vienna.“
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SPECIFICATION/ TENDER (14th may 2014)
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The competition was tendered from the academy of fine arts together with the Caritas Services GmbH. In the course of modification an adaptation of the facade occurred. Using existing resources and donations – within this up-cycling process – a place for encounter between fugitives, students and tourists from all over the world developed.
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The ideas for the facade had to be handed in at the 16th of June 2014.
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The budget was suggested by the maximum of 44.000 €. In the tender documents from the academy of fine arts it was a condition that the facade had to last at least five years.
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The students got 500 € for good idea concepts and the winner got 1.500 € for his project.
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<br> <br> <br>
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PRESS RELEASE 6TH NOVEMBER 2014<br>
  
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The cooperation between the academy of fine arts and the projects has just startetd with the fassade competition. But its even a start of a long liaison to get more input and more future-oriented artwork at magdas hotel.
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Quotes: “Magdas Hotel at Vienna's Prater: hotel guests can co-design the façade in the future.”
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The homepage (http://www.magdas-hotel.at/) and the YouTube video (https://www.youtube.com/watch?v=YhmW2IgCNPk) were important tools to get the attention of the public. This fell into the competence of Cloed Baumgartner who is a designer. She did an excellent job by creating and designing the pictures, interviews, videos etc. for public relations. <br><br>
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“The Caritas and the academy of fine arts Vienna are happy about the winning project for the façade design of the hotel. More designing actions and interventions with the support of the academy are intended.”
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“For the adaptation of the façade a competition was tendered. Students and alumni of all classes and institutes of the academy of fine arts could attend and could offer design suggestions for the hotel façade. After a two-stepped Jury Judgement the project from CHRISTIAN GATTRINGER and MARC WERNER with the title “DID YOU SEE WHERE I PUT MY MONEY?” was chosen as the winner of the tender.”
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“The innovative design of the project is the idea of an active participating (from the hotel guests) in the façade designing process.”
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“The winner of the project about their concept: “instead of only represent the social function of the Caritas Project, the amount of money for the façade will be invested in a product, copper, that do not lose value. Hotel guests and all of the people, who want to support the project, can buy this little, quadratic copper pieces and can attach the pieces to the balustrade of the balconies. If the project really ends in five years, you can theoretically resell the panels and take the money to support another social project.”
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“In the following months more corporations between Magdas (a social – Business - subsidiary of CARITAS) and the academy of fine arts are planned: “We are very happy to support this hotel project – for example with helping to design the rooms. Also an artist-in-residence program is planned and there also will be workshops for unaccompanied under-aged fugitives”, said Andrea Braidt.”  <br><br>
  
 
=== Work-based-crowdsourcing ===
 
=== Work-based-crowdsourcing ===
  
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Besides financial and products help,the project needs of course manpower at the construction side.
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Besides financial and product support, the project needs of course manpower at the construction side. An example would be international well known firms like e.g. Samsung, who sent 40 of their employees including the CEO Samsung Austria to the construction area of the magDAS hotel. There they helped by cleaning recycled door handles and washbasins from the former home for the elderly. They also assisted with smaller assembly works.  
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An example would be international well known firms like e.g. Samsung, sent 30 of their employees including the CEO Samsung Austria to the construction area of the magDAS hotel. There they helped by cleaning recycled door handles and washbasins from the former home for the elderly. They also assisted with smaller assembly works.  
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Even a lot of people, who noticed the project through the media (TV-documentary or the Magdas-homepage etc.) came and offered their help. It was tried to integrate the asylum-seekers into the construction during the whole building process. <br><br>
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Even a lot of people, who noticed the project through the media (TV-documentary or the magDAS-homepage etc.), came and offered their help.  
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It was tried to integrate the asylum-seekers into the construction during the whole building process. <br><br>
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<div>[[File:initiators.jpg |910px ]]</div>
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<br> <br> <br>
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<div>[[File:initiators_index.jpg |650px ]]</div>
  
 
==  '''Benefits''' ==
 
==  '''Benefits''' ==
  
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The Magdas Hotel and its supporters can benefit from contributing to the project in different ways:<br>
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The Magdas hotel offers a profitable symbiosis for all sides. The hotel and its supporters can benefit from contributing to the project in different, mutual ways:<br>
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<br>
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*Profile
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*Marketing
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*Product
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*Audience engagement
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Profile<br>
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Contributing and assisting in a social project can boost the reputation of a company or supporter f.ex., 40 employees of the company Samsung Austria, even including the CEO, offered their help for a day,  on the “Langer Tag der Flucht” (“long day of escape”) and cleaned door handles and washbasins and assisted in doing installation work.
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All bigger sponsors are mentioned with their logo on a panel on the ground floor. 
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PROFILE<br>
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Marketing<br>
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Contributing can boost the reputation of a company or supporter f.ex., 30 employees of the company Samsung Austria, even including the CEO, offered their help for one day and cleaned door handles and washbasins and assisted in doing installation work.
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Raising money via crowdfunding helped the project gaining more attention from the public. At a certain degree of popularity companies and private individuals started to call the architectural office AWG and offered resources and help.
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All bigger sponsors are mentioned with their logo on a panel on the ground floor.<br>
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MARKETING<br>
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Product<br>
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Raising money via crowdfunding helped the project to gain more attention from the public. At a certain degree of popularity companies and private individuals started to call the architectural office AWG and offered resources and help.
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Depending on how much you donate, you receive smaller rewards or a specific amount of vouchers for double rooms in return. The concept of the facade of the Magdas Hotel also reflects the social vision of the project. Small square-tiles made of copper can be bought by the hotel guests, which can mount them on the balustrades of the balconies on their own. At the end of the project the copper will be resold, whereas the proceeds will belong to the Caritas, so the facade is actually financing itself.
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PRODUCT<br>
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Depending on how much you donate, you receive smaller gifts or a specific amount of vouchers for double rooms in return. The concept of the facade of the Magdas Hotel also reflects the social vision of the project. Small square-tiles made of copper can be bought by the hotel guests, which can mount them on the balustrades of the balconies on their own. At the end of the project the copper will be resold, whereas the proceeds will belong to the Caritas, so the facade is actually self-financing.
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AUDIENCE ENGAGEMENT<br>
 
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crowd funding creates a forum where project initiators can engage with their audiences. Audience can engage in the production process by following progress through updates from the creators and sharing feedback via comment features on the project's crowdfunding page.<br>
 
  
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Audience engagement<br>
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Crowdfunding enables a direct encounter with the audience. People can give feedback, comment and can follow the process on the crowdfunding platform or on the facebook page. <br>
  
  
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== '''perspectives of the 3 parties''' ==
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<div>[[File:benefits.jpg|900px]]</div>
  
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Contend translation about the answer of the question:
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How did the architects use crowd funding and crowd sourcing as a tool?
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“This should have happened at a much earlier stage in the process. … If I ever have to use crowd funding again in the future, this enormous public relations machinery has to start earlier, so you get a much better overview of the resources you will possibly get access to.”
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<div>[[File:benefits_index.jpg |500px ]]</div>
  
  
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[[File:magdas-picto-141201 KLEINER.jpg]] <br>
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== '''Initiators ''' ==
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===Architects - Johanna Aufner // Alles Wird Gut Architekten===
  
  
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===architects - Johanna Aufner // Alles Wird Gut Architekten===
 
  
 
  „Architecture IS crowd funding.”  
 
  „Architecture IS crowd funding.”  
 
  “Crowd funding is a tool to USE -  because it is there.”
 
  “Crowd funding is a tool to USE -  because it is there.”
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  “This should have happened at a much earlier stage in the process. … If I ever have to use crowd funding again in the future, this enormous public     relations machinery has to start earlier, so you get a much better overview of the resources you will possibly get access to.”  
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  “This should have happened at a much earlier stage in the process. … If I ever have<br> to use crowd funding again in the future, this enormous public relations <br> machinery has to start earlier, so you get a much better overview of the <br>resources you will possibly get access to.”  
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  For example: in an architectural competition there are always tools used (e.g. Renderings…) which are advertising the possible project, so the best project  is chosen to be built. This is not that far away from the basic crowd funding concept: You develop a project and search for investors, who get some kind of reward.  
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Crowd Funding is a new tool in Austria. If there would be for example 3000 architecture projects, the MAGDAS hotel maybe would not be so popular, but because it is not common yet you can earn more interest.
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[[full interview - J. Aufner]]
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In this particular case it was not the magdas hotel itself that got attention through crowd funding – it was the crowd funding that became popular through the project.
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===Caritas - Klaus Schwertner // Caritas Vienna ===
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„Generally to deal with the subject crowd funding: It is relatively new in Austria."
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“There are only few projects - when I think about the web platform respekt.net - <br>which I think are very interesting.
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[[full interview - K. Schwertner]]
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===Marketing - Cloed Priscilla Baumgartner // PRISCILLA & PAT===
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„It is all about gathering a crowd, which is “investing” into your project and <br>“rewarding” them with storytelling. It is interplay between investing and rewarding.
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[[full interview - C.P. Baumgartner]]
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=='''Guidance'''==
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<div>[[File:guidiance.jpg |800px ]]</div>
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<br><br>
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I: IDEA // the foundation for a successful project is an authentic and genius idea <br>
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II: PROJECT START // prepare yourself and get in touch with experts, introduce them to the idea – so they can help you take further actions <br>
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III: DEVELOPMENT MAGDAS HOTEL // now everything's in motion - implementation of the necessary steps <br>
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IV: FINANCING // now some research is crucial: find the best method of financing the project and combine this with existing resources; calculate the budget for the realisation <br>
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V: CROWDFUNDING // set your mind and decide which type of crowdfunding/crowdsourcing is fitting <br>
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VI: PLATFORM // consider which platform is best for the project and make sure you choose a well-known platform with an already existing crowd <br>
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VII: PUBLIC RELATIONS // use multiple social media platforms as a promotion tool <br>
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VIII: IMPLEMENTATION // connect the gathered resources and information for the wanted goal <br>
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IX: AIM ACHIEVED // congratulations! you crossed the finishing line!<br>
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== '''Literature''' ==
  
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*http://derfritz.at (photos copyright // derfritz)
  
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*http://www.magdas-hotel.at/
  
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===artist - Cloed Priscilla Baumgartner // PRISCILLA & PAT===
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*https://www.crowdfunding.at/project/magdas-hotel
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The Project is online since....Praesent rhoncus eu mi id faucibus. Sed convallis ex sed nunc volutpat, sit amet congue lectus viverra. <br>Sed id lobortis magna. Vivamus non faucibus dui. Maecenas et sodales enim. Praesent massa nisi, aliquam sit amet libero at, tempus malesuada odio. Sed gravida dictum euismod.
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===caritas - Klaus Schwertner // Caritas Vienna ===
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*http://www.erzdioezese-wien.at/site/home/nachrichten/article/36405.html
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The Project is online since....Praesent rhoncus eu mi id faucibus. Sed convallis ex sed nunc volutpat, sit amet congue lectus viverra. <br>Sed id lobortis magna. Vivamus non faucibus dui. Maecenas et sodales enim. Praesent massa nisi, aliquam sit amet libero at, tempus malesuada odio. Sed gravida dictum euismod.
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*http://www.caritas-wien.at/aktuell/presseaussendungen/detail/artikel/9715/173/
  
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=='''learning from'''==
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*http://diepresse.com/home/panorama/wien/3857759/Magdas-Hotel_Erste-Einblicke-ins-CaritasHotel
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The Project is online since....Praesent rhoncus eu mi id faucibus. Sed convallis ex sed nunc volutpat, sit amet congue lectus viverra. <br>Sed id lobortis magna. Vivamus non faucibus dui. Maecenas et sodales enim. Praesent massa nisi, aliquam sit amet libero at, tempus malesuada odio. Sed gravida dictum euismod.
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*http://www.alleswirdgut.cc/de/project/hop-d-2/
  
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=='''guidance'''==
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*http://derstandard.at/1389857952772/Neues-Tageszentrum-fuer-Obdachlose-im-Wiener-Prater
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The Project is online since....Praesent rhoncus eu mi id faucibus. Sed convallis ex sed nunc volutpat, sit amet congue lectus viverra. <br>Sed id lobortis magna. Vivamus non faucibus dui. Maecenas et sodales enim. Praesent massa nisi, aliquam sit amet libero at, tempus malesuada odio. Sed gravida dictum euismod.
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*http://www.meinbezirk.at/wien-02-leopoldstadt/chronik/das-josef-macho-haus-ein-ehemaliges-pflegeim-der-caritas-ist-nun-ein-tageszentrum-fuer-obdachlose-m5747509,824536.html
  
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*https://www.akbild.ac.at/portal_en/art-research/art-research-service/ausschreibungen-wettbewerbe_en/2014/redesigning-josef-macho-haus-magdas-grand-hotel/?searchterm=josef%20macho%20haus&set_language=en
  
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== Literature ==
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*https://www.akbild.ac.at/Portal/organisation/aktuelles/presse/magdas-hotel-prater-hotelgaeste-koennen-hausfassade-kuenftig-selbst-mitgestalten/2014_11_06%20Endfassung%20OTS%20magdas%20AkademieKorr.pdf/?searchterm=josef%20macho%20haus (press release)
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* [[Tayfun Belgin]] (Hrsg.): ''Christine und Irene Hohenbüchler – ... ansehen als ..., ... regarding as ...'' König u. a., Köln u. a. 2007, ISBN 978-3-9502333-0-8.
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* Dorothee Messmer, Markus Landert (Hrsg.): ''Wilde Gärten. Christine und Irene Hohenbüchler.'' Niggli, Sulgen u. a. 2004, ISBN 3-7212-0523-5.
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*https://www.akbild.ac.at/Portal/organisation/aktuelles/presse/magdas-hotel-prater-hotelgaeste-koennen-hausfassade-kuenftig-selbst-mitgestalten?dummy=&backurl=https%3A%2F%2Fwww.akbild.ac.at%2Fresolveuid%2F3b4056d70a4b1f7d57f98f5400f97cb7%3Fb_start%3D0 (press picture)
  
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== References ==
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*https://www.akbild.ac.at/Portal/kunst-forschung/kunst-forschung-service/ausschreibungen-wettbewerbe/2014/akbild_event.2014-05-20.9351117640/AUSSCHREIBUNG_Fassade.pdf/?searchterm=josef%20macho%20haus&set_language=de
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(enter the word "references /" in two < >and this register will be created automatically, if you always used "ref" in two < > for your quotes and references in your paragraphs. If you still don't know how to use references, take a look at the backend.)
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Latest revision as of 12:17, 21 May 2015



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Magdas hotel is a social business hotel based on cooperation, existing resources and a social vision. Refugees, volunteers and professionals of the hotel business transform a former rest home, situated at the Wiener Prater, to a grand budget hotel. The idea of the hotel deals with the topic of integration and enables the chance for multicultural encounter between people.





About Magdas hotel

The hotel is an innovative project that connects people and creates chances. Refugees from different nations are integrated into the hotels operations and work together with volunteers and professionals from the hotel industry with different cultural, social and professional background.


The hotel offers 80 rooms, a garden, café, lounge, artists-in-residence, a library and a great variety of services and features. Refugees from Afghanistan, Syria, Somalia, Iraq and other crisis regions live and work in the hotel and get together with traveling salespeople, families, city and culture enthusiasts from all over the world.






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copyright//derfritz

Types of crowdfunding

The project is planned and implemented by the Caritas Services GmbH which is a subsidiary company of the Austrian aid organization “Caritas”. Supplementary to a given budget, which was provided by the Caritas itself, two types of crowdfunding were applied to realize Magdas Hotel:

financial-based-crowdfunding: a project or business is funded by raising monetary contribution from a large number of people who support the idea; usually by using a platform on the internet
product-based-crowdfunding: people contribute to the project by providing furniture or other equipment


Financial-based-crowdfunding

This type of crowdfunding was a basic and important instrument in financing the hotel project. It enlarged public perception and enabled direct encounter with supporters. The Caritas provided a budget of € 1.500.000 to finance the main modification costs of the hotel. As the BAWAG PSK Bank was looking for innovative and exciting projects, it launched the crowdfunding platform www.crowdfunding.at which led them to the project Magdas Hotel. Finally the BAWAG and Caritas defined € 25.000,- as a reasonable and reachable aim to finance the completion, e.g. curtains, bedding and other hotel inventory and further investments of five rooms via monetary contributions. These € 25.000 serve as a financial relief and are not included in the project budget (€ 1.500.000).

The following rewards are given for supporting Magdas Hotel financially:

  • For € 20,- you receive a postcard and “sweet dreams” from the hotel.
  • When donating € 100,- you can sleep in a double bedroom.
  • For € 1.000,- you receive 10 double bedroom vouchers with breakfast and
  • For € 3.000,- you get forty vouchers for a double room inclusive breakfast and you are mentioned by name or logo in the foyer.


On the 9th of December 2014, the 25.000 € for furnishing the five rooms was achieved. For more money via crowdfunding, Magdas Hotel started another appeal – this time by a German crowdfunding website startnext.de startnext.de
At this website you can see what you receive for your donation:

  • for 10 € you get a “nice postcard”
  • for 45 € you get a “Magdas’ T-Shirt”
  • for 100 € you can spend one night at the hotel
  • for 250 € you get a double bedroom for one night
  • for 500 € you can have “a good night's rest” and you receive your breakfast at your bed
  • for 1000 € they buy a coffee machine (you can drink as much coffee as you want) and you get a hotel room for two nights
  • for 5000 € you receive a 7 nights’ residence. You also get breakfast at your bed, a t-shirt and you can also have breakfast with one of the project indicators. Furthermore your name or logo will be mentioned in the foyer.


Precisely they want to buy with the crowdfunded money:

  • 197 beds and mattresses
  • 394 pillows and blankets
  • 197 upcycling tables, 394 upcycling chairs and other furniture for the rooms
  • 300 place settings inclusive cutlery, plates, cups etc.
  • Stable napkins, tablets etc.
  • stuff for the kitchen: supper cans, kitchen knives, mixing machines etc.
  • furniture for the seminar room
  • coffee machines



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Product-based-crowdfunding

At the beginning of the project the architectural office AWG (AllesWirdGut) included mainly firms in the process with whom they had already built bigger projects successfully in the past. At first Magdas hotel was not that well known by the public and so it was rather hard to get donations of any kind, but with increasing public relations more and more firms called the Austrian architectural office AWG and offered them their help in form of cheaper products or even for free (those where mainly from overproduction or inventory).


Types of crowdsourcing

Crowdsourcing is another type of crowdfunding – but without receiving or getting/donating money, but with help for example by work, furniture, items, ideas etc. It's a non money based form of helping a project to receive their ambitions. Many people, firms etc. get together and offer what they have to give and do not need for themselves any more.

The following two types of crowdsourcing were implemented:

art-based-crowdsourcing: collaboration with artists or art schools who support a specific project with their artwork

work-based-crowdsourcing: voluntary non-financial assistance of workforce

Art-based-crowdsourcing

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COMPETITION FACADE MAGDAS HOTEL
Redesigning Josef Macho House/ magdas grand hotel Deadline: 16.06.2014, 9.00 a.m.
„The competition for redesigning the facade of the „Josef Macho House/ Magdas grand hotel“ was developed especially for students and alumni (diploma not older than three years) of the Academy of Fine Arts Vienna.“
SPECIFICATION/ TENDER (14th may 2014) The competition was tendered from the academy of fine arts together with the Caritas Services GmbH. In the course of modification an adaptation of the facade occurred. Using existing resources and donations – within this up-cycling process – a place for encounter between fugitives, students and tourists from all over the world developed. The ideas for the facade had to be handed in at the 16th of June 2014. The budget was suggested by the maximum of 44.000 €. In the tender documents from the academy of fine arts it was a condition that the facade had to last at least five years. The students got 500 € for good idea concepts and the winner got 1.500 € for his project.


PRESS RELEASE 6TH NOVEMBER 2014

Quotes: “Magdas Hotel at Vienna's Prater: hotel guests can co-design the façade in the future.” “The Caritas and the academy of fine arts Vienna are happy about the winning project for the façade design of the hotel. More designing actions and interventions with the support of the academy are intended.” “For the adaptation of the façade a competition was tendered. Students and alumni of all classes and institutes of the academy of fine arts could attend and could offer design suggestions for the hotel façade. After a two-stepped Jury Judgement the project from CHRISTIAN GATTRINGER and MARC WERNER with the title “DID YOU SEE WHERE I PUT MY MONEY?” was chosen as the winner of the tender.” “The innovative design of the project is the idea of an active participating (from the hotel guests) in the façade designing process.” “The winner of the project about their concept: “instead of only represent the social function of the Caritas Project, the amount of money for the façade will be invested in a product, copper, that do not lose value. Hotel guests and all of the people, who want to support the project, can buy this little, quadratic copper pieces and can attach the pieces to the balustrade of the balconies. If the project really ends in five years, you can theoretically resell the panels and take the money to support another social project.” “In the following months more corporations between Magdas (a social – Business - subsidiary of CARITAS) and the academy of fine arts are planned: “We are very happy to support this hotel project – for example with helping to design the rooms. Also an artist-in-residence program is planned and there also will be workshops for unaccompanied under-aged fugitives”, said Andrea Braidt.”

Work-based-crowdsourcing

Besides financial and product support, the project needs of course manpower at the construction side. An example would be international well known firms like e.g. Samsung, who sent 40 of their employees including the CEO Samsung Austria to the construction area of the magDAS hotel. There they helped by cleaning recycled door handles and washbasins from the former home for the elderly. They also assisted with smaller assembly works. Even a lot of people, who noticed the project through the media (TV-documentary or the Magdas-homepage etc.) came and offered their help. It was tried to integrate the asylum-seekers into the construction during the whole building process.


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Benefits

The Magdas hotel offers a profitable symbiosis for all sides. The hotel and its supporters can benefit from contributing to the project in different, mutual ways:

  • Profile
  • Marketing
  • Product
  • Audience engagement


Profile
Contributing and assisting in a social project can boost the reputation of a company or supporter f.ex., 40 employees of the company Samsung Austria, even including the CEO, offered their help for a day, on the “Langer Tag der Flucht” (“long day of escape”) and cleaned door handles and washbasins and assisted in doing installation work. All bigger sponsors are mentioned with their logo on a panel on the ground floor.

Marketing
Raising money via crowdfunding helped the project gaining more attention from the public. At a certain degree of popularity companies and private individuals started to call the architectural office AWG and offered resources and help.

Product
Depending on how much you donate, you receive smaller rewards or a specific amount of vouchers for double rooms in return. The concept of the facade of the Magdas Hotel also reflects the social vision of the project. Small square-tiles made of copper can be bought by the hotel guests, which can mount them on the balustrades of the balconies on their own. At the end of the project the copper will be resold, whereas the proceeds will belong to the Caritas, so the facade is actually financing itself.

Audience engagement
Crowdfunding enables a direct encounter with the audience. People can give feedback, comment and can follow the process on the crowdfunding platform or on the facebook page.


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Initiators

Architects - Johanna Aufner // Alles Wird Gut Architekten

„Architecture IS crowd funding.” 
“Crowd funding is a tool to USE -  because it is there.”
“This should have happened at a much earlier stage in the process. … If I ever have
 to use crowd funding again in the future, this enormous public relations 
 machinery has to start earlier, so you get a much better overview of the 
resources you will possibly get access to.”

full interview - J. Aufner

Caritas - Klaus Schwertner // Caritas Vienna

„Generally to deal with the subject crowd funding: It is relatively new in Austria."
“There are only few projects - when I think about the web platform respekt.net - 
which I think are very interesting.

full interview - K. Schwertner

Marketing - Cloed Priscilla Baumgartner // PRISCILLA & PAT

„It is all about gathering a crowd, which is “investing” into your project and 
“rewarding” them with storytelling. It is interplay between investing and rewarding.

full interview - C.P. Baumgartner


Guidance

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I: IDEA // the foundation for a successful project is an authentic and genius idea
II: PROJECT START // prepare yourself and get in touch with experts, introduce them to the idea – so they can help you take further actions
III: DEVELOPMENT MAGDAS HOTEL // now everything's in motion - implementation of the necessary steps
IV: FINANCING // now some research is crucial: find the best method of financing the project and combine this with existing resources; calculate the budget for the realisation
V: CROWDFUNDING // set your mind and decide which type of crowdfunding/crowdsourcing is fitting
VI: PLATFORM // consider which platform is best for the project and make sure you choose a well-known platform with an already existing crowd
VII: PUBLIC RELATIONS // use multiple social media platforms as a promotion tool
VIII: IMPLEMENTATION // connect the gathered resources and information for the wanted goal
IX: AIM ACHIEVED // congratulations! you crossed the finishing line!


Literature

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