Illo: Birth of the Cool

The campaing started on Nov 23, 2012. Due to its lack of succes, the campaign was cancelled 10 days before its scheduled December 3 end date.They only managed to collect 2945 $.

The number that they tried to reach was 270 000 $. Both campaigns ultimately failed to generate the funds needed to continue development, but Raylight continued to pitch the game to potential partners and investors, eventually grabbing the attention of a small investor that has allowed them to take the next step.

This example proves that crowdfunding services became not only parameter for “today interests”, but also possible trendsetting area for the things to come. Crowdfunding services have become windows of opportunity for investors that they can use to fund project that did not have first appeal to common backers. This gives also opportunities for inventors. It is almost safe to say that in future, there will be “profesional backers, that see oportunities other backers do not see.